Per Hultin discusses meeting the challenge of a rising volume of content and the growing carbon footprint of online video streaming.
Consumers today have higher expectations for the quality of the content they consume than ever before. They also have more choice available to them than ever before. As a result, delivering more high-quality content as cost-effectively as possible is very much top of mind for content providers.
The media sector faces a number of challenges in tackling the surge in online media consumption, which is posing unprecedented stress on network infrastructures worldwide. The massive load on the internet infrastructure not only creates content delivery bottlenecks, but also affects how content can be distributed efficiently to larger numbers of viewers and contributes to its environmental footprint.
Read the full article in Streaming Media here.
