Honey, I shrunk the data: The company reducing the size of videos, not the quality

iSize In The Press

By Andy Martin, The Independent, 27th August, 2020

Can you get a quart into a pint pot? You’d think not, but finally iSize has worked out how. At least as far as a quart of video is concerned. Honey, I shrunk the data. Andy Martin of The Independent spoke to Sergio Grce and Yiannis Andreopoulos, CEO and co-founder and CTO respectively, and find out how it’s done.

Having realized there was a huge environmental issue with ‘the cloud’ and too much data being used in giant servers, iSIZE found a way to combat this by compressing videos whilst keeping the quality. This article explores the origins of iSIZE, the growing crisis of data overload faced by the video streaming industry and how iSIZE have created a ‘backwards-compatible’ solution available now that reduces internet traffic by a huge 25 per cent – good for the environment and good for keeping networks

Read the article on The Independent website >

Or download the pdf below..