The SEQUOIA project, a collaborative R&D effort between iSIZE, the BBC R&D and Queen Mary University of London, has been completed successfully. This project was awarded a competitive grant of £700k from Innovate UK. Innovate UK is a part of UKRI, the national funding agency dedicated to investing in science and industrial research in the UK.
SEQUOIA looks at the way new technology, including artificial intelligence, can discontinuously change the way we distribute video content. It is a response to the pressing need for video streaming to become more sustainable. It addresses the challenges faced by the media sector in tackling the surge in online media consumption, which is posing unprecedented stress on network infrastructures worldwide. As well as imposing content delivery bottlenecks, this massive load on the internet infrastructure affects how content can be distributed efficiently to larger numbers of viewers, and contributes to its environmental footprint.
The project recognised that innovation in video streaming is urgently required and looked at perceptual optimisation of video streams as a way of making significant reductions in bandwidth required for equal quality. This is at the heart of iSIZE’s work, and the company has built extensive IP and expertise in this domain.
We are grateful for the opportunity to have worked with our partners on this project and for the valuable experiences gained and laboratory testing that we have established together through the funding provided by Innovate UK. Moving forward, we plan to continue collaborating with our partners beyond the project’s duration.