iSIZE Technologies raises £740k for AI streaming optimization software

iSize News



iSIZE Technologies graduates from inaugural Oxford CDL and raises £740k from notable Silicon Valley angel and institutional investors

London 14 May 2020: Deep-tech company iSIZE Technologies has today announced the closure of its first seed funding round, raising a total of £740k from figures including Patrick Pichette, partner at Inovia Capital and ex- Google CFO; TD Veen AS, a notable Norwegian family office; and a number of other CDL investors. This round brings iSize total funding to date to over £1.3m.

The round was led by some of the leading tech investors of the inaugural Creative Destruction Lab program at Oxford University’s Saïd Business School. iSIZE graduates the accelerator program this month alongside only nine others, from over 250 applications, after an intensive nine-month program.

iSIZE specializes in deep learning for video delivery and has developed a deep perceptual ‘precoder’ – a software solution that uses AI-trained to optimize visual quality in order to save video bitrate during encoding. Its flagship product, BitSave, available both as a SaaS platform at and for on-premise use, reduces encoding bitrates by up to 40%, while at the same time enhancing video perceptual quality. This results in substantial data, energy and cost savings for both the company hosting the video and the end consumer.

Speaking after the round closed Pichette said: “Video capacity needs are exploding worldwide, with no end in sight for years to come. Managing capacity and costs are now becoming a strategic issue for many bandwidth providers, and iSIZE addresses this problem head on, with an innovative, amazingly elegant, platform agnostic solution. The results speak for themselves.”

CEO of iSIZE Technologies, Sergio Grce, added: “We are thrilled to have graduated from the CDL-Oxford and closed this seed funding round; our thanks to all our investors who see the potential of our technology to transform the world of streaming. Data centers contribute more global emissions than the aviation industry, and with lockdowns across the globe ever more people are turning to video content for entertainment or remote working. We are proud to be working with household names in the sector to reduce the strain on already-overburdened networks and cut the ballooning costs of the data centre and streaming industries.”

Board Advisor Paul Massara, ex-CEO of Npower, agreed with Grce: “I am very excited about the difference iSIZE can make to reducing both the cost and carbon associated with streaming, and glad to be involved on the Board. It is essential that we leverage advanced AI techniques to move to a low carbon economy, and the big data users should take note from a corporate social responsibility perspective.”

A leading investor in the round, CEO of TD Veen AS, Kjell Skappel concluded, “We often assume the internet is a solely virtual entity, but it has its roots in a very real chain of data centers, with very real energy and emissions costs. iSIZE’s solution is easy for tech giants to apply and brings significant benefits, so we are delighted to be part of bringing BitSave to a wider market.”

iSIZE now has its sights set on helping the giants of video streaming meet the challenges of an ever-increasing demand for high-quality video content; reducing the data cost of streaming video while simultaneously improving visual quality.


About iSIZE Technologies

iSIZE is a deep-tech company specializing in deep learning for video delivery. Its strong technical team comprises PhDs in video signal processing, machine learning and advanced networking systems, including professors from leading UK universities. Advanced machine learning is beginning to disrupt content delivery and iSIZE enables such advanced technologies to enter the market in a manner that is backward compatible to existing video encoding and transport standards. iSize is the first company to offer proprietary machine learning solutions for substantial bitrate reduction and quality gains in video delivery. iSIZE technology helps companies to reduce the environmental impact of their video streaming business. More information is available from

Company Contact

Sergio Grce
Founder & CEO
+44 (0)7881932090

Media Contact

Jennie Marwick-Evans
Manor Marketing
+44 (0) 7748 636171