Much has been done by the M&E industry to address its carbon footprint, but further down the chain, the spike in live streaming and VOD play a bigger role than many consumers realise.
iSIZE CEO, Sergio Grce, speaks to IBC365 about what can be done to reduce this environmental impact:
When we preprocess the original content using our BitSave technology, the encoder is totally unaware of any changes to the pixels done before. However, the encoder is hugely helped by the preprocessing that we have done to the original file because now the codec can run faster, requiring less energy, and will output a file that is on average 25% smaller than without iSize technology. This is on the top of any savings that are already incorporated in the encoder that they are using.