The continuing surge in online media consumption means our industry faces two pressing challenges. First, there is unprecedented stress on network infrastructures worldwide, which not only creates content delivery bottlenecks, but also affects how content can be distributed efficiently to the ever-growing numbers of viewers. Second, this rapid rise in content consumption and delivery also has a huge impact on the industry’s environmental footprint.
In The IABM Journal, Sergio Grce tells how our knowledge and expertise in AI and deep neural networks has enabled us to achieve sustainable distribution of UHD content, while limiting the impact of video on internet traffic and reducing distribution costs.
Click here and head to page 29 of The IABM Journal to read his article in full.
